What is Organic?

Growers that work organically do so with a reason.

What is Organic?

They leave the beaten track and deliberately invest in sustainability. With respect for the health of people, animals and the environment, our growers collaborate with nature to create a splendid crop and product. Organic growing is free of chemical-synthetic products and artificial fertilizer. In addition, organic plants always have their roots in the soil and are given the time to grow in their natural rhythm. And the taste proves it!

No chemicals and no artificial fertilizer

Chemical – synthetic crop protection products and artificial fertilizer are not allowed in organic growing. Instead of using artificial fertilizer, organic growers keep the soil healthy and alive by feeding the soil life with organic fertilizer. In addition, each year a different crop is grown in organic fields (crop rotation) to prevent exhaustion of the soil. Instead of using chemical – synthetic crop protection products, an organic grower creates a natural growing balance. For instance, he uses beneficial insects such as ladybirds that eat lice pests. Also, arable field margins with plants and flowers, for instance, do not only create a lovely and varied landscape, but also provide shelter to natural enemies of insect pests such as birds.

Roots in the soil
Organic products always grow with their roots in the soil, just like in the vegetable garden. This may seem quite usual, but in modern horticulture this is actually very exceptional. In tomato growing for instance, 'conventional' tomatoes are grown on rockwool substrate slabs.

Natural rhythm
Organic products are allowed to grown in their natural rhythm. In organic growing, no artificial fertilizer or artificial light is used to boost the growing process. In tomato growing, for instance, the tomatoes are picked ten days later than 'conventional' tomatoes. And you can taste the difference! Because precisely during that period they become deliciously ripe, juicy and a bit sweet.

The best guarantee for taste
Top chefs prefer fresh, organic ingredients for good reason. It is the best guarantee for taste and structure, and therefore for serving a top-notch dish.

Organic certificate
Skal is an independent government-appointed body that checks that organic is really organic. The Skal inspectors inspect the whole chain: from farmer to plate. This is done both announced and unannounced. Heavy penalties are imposed on improper use of the term 'organic'. For more information, see:
Organic certification mark
All Naturelle's fruits and vegetables bear the European organic certification mark. In the Netherlands, the EKO quality mark is used as well. The EKO quality mark is no longer obligatory, but still very recognisable to many Dutch consumers.